Healthcare Media Specialists
Reach patients at the point of care
We place your advertising campaigns inside pharmacies and GP surgeries across the UK — connecting brands directly with health-conscious audiences in a trusted, high-dwell environment.
850+
Pharmacy Locations
350+
GP Surgeries
4.5+
million
Monthly Patients
10-20
mins
Average Dwell Time
National healthcare networks
Our pharmacies and GP surgeries are located in more than 40 regions across the UK
Introducing Media Activation
Media Activation is a consultancy with over 30 years of experience specialising in OOH digital screen marketing in the healthcare sector.
We help and advise clients and agencies looking to promote products or services in trusted, health-related environments such as Pharmacies, GP surgeries, Medical Centres and Hospitals.
Why Healthcare Advertising
The most receptive audience in advertising
Patients visiting pharmacies and GP surgeries are actively focused on their health. That mindset creates unmatched receptivity for health, wellness, insurance and lifestyle brands.
Contextual Relevance
Your message lands when it matters most. A patient researching a condition or collecting a prescription is primed to engage with health-adjacent brands and services.
Extended Dwell Time
Average pharmacy dwell time is 10-15 mins and 10-20+ mins in a GP surgery which means audiences are stationary, bored and actively looking for stimulus — an advertiser’s dream scenario.
Trusted Environment
Advertising placed in a healthcare setting benefits from the halo of trust that pharmacies and GP practices carry. Your brand is perceived as credible by association.
Demographic Precision
Campaigns serve older demographics, families or patients with specific medical conditions.
Uncluttered Space
Unlike digital or outdoor, healthcare venues carry low ad saturation. Your creative stands out, uncontested by competitor messaging in the same space.
Proven ROI
Campaigns in healthcare venues consistently outperform equivalent spend in retail or transport. We provide full post-campaign analytics and attribution.
Our Venue Network
Two powerful environments
We operate across two distinct healthcare venue types, each offering unique audience characteristics and creative opportunities.
Discover our environmentsDesign Services
Creativity your brand deserves
Our in-house design team can help produce cost efficient fit-for-purpose video commercials to maximise your campaign effect.
See our campaigns in action
30 years Experience
Trusted by health brands
Marketing Director
Vitamins & Supplements Brand
“The pharmacy digital screen campaign delivered the most cost-effective CPM we’ve seen in five years of media buying. The contextual relevance is simply unmatched.”
Head of Partnerships
Health Insurance Provider
“Media Activation gave us access to a truly captive audience. Our GP surgery digital screens ran without a hitch and the post-campaign data was thorough and credible.”
Brand Manager
Consumer Healthcare Company
“From briefing to proof of posting, the process was seamless. Our OTC product launch saw a measurable uplift in sales within our campaign postcodes.”
