A digital screen network in community pharmacies across the UK, reaching customers at the point of health decision-making.
What is HealthPoint TV?
Where are the screens located?
In-store in pharmacies — in windows and high dwell-time zones like waiting areas and prescription collection points.
Who’s the audience?
Health-mindset consumers: people actively managing their own or a family member’s health, collecting prescriptions or browsing OTC or health & beauty products. Mums with kids, those with long-term health problems and the elderly (over 60’s). Monthly footfall exceeds 3 million+ patients.
Why pharmacy screens over other media channels?
A captive audience with genuine dwell time, a health-relevant context that drives higher receptivity, lower ad clutter than Online, Press, TV or high street DOOH, and a trusted setting that lends messages credibility.
What ad formats are available?
Standard MP4 video (15-20 secs) and static spots, with options for extended-length placements for patient awareness or charity campaigns.
Are any specific approvals required?
Yes — adverts must comply with HPTV, ASA, MHRA or ABPI copy approval where applicable.
How is performance measured?
Circana use EPOS data to link ad exposure to sales uplift for OTC brands, giving advertisers measurable ROI rather than impressions alone. For prescription products, we use NHSIS Rx data analysis to demonstrate the advertising effect, and we can also run brand awareness studies when required.
Can campaigns be targeted?
Yes — by timing, condition, region, pharmacy chain or store type, tailored to your brand’s footprint and requirements.
Do you offer discounts?
Yes — depending up client status, duration and coverage levels of your campaign activity.
What categories advertise on the network?
OTC pharma, prescription brands, vaccines, health related charities and health, wellbeing or medical device brands.
What feedback can we expect from running a campaign?
We provide a photo report shortly after the campaign goes live, along with a play out report just after it ends showing the number of adverts actually delivered compared to the target number of impressions.
How far in advance should we book?
Ideally 3-6 months in advance is advised. Slots are limited and fill on a first-come basis, especially around seasonal peaks such as cold & flu and allergy season. However, quick turnaround is possible if necessary where availability allows.
Do you offer agency commission?
Yes — we pay 15% to registered media agencies and 5% to OOH specialists.
Get in touch to discuss availability and rates for your next campaign
You can contact us directly via email or phone from here.
What is VistaVue?
A digital screen network in GP surgery, Medical Centres and Hospitals across the UK, reaching patients at the point of health decision-making.
Where are the screens located?
In waiting rooms/areas — a setting with long, unavoidable dwell time before appointments.
Who’s the audience?
Health-mindset patients: people actively managing their own, caring for others or a family member’s health while waiting to see a GP, nurse or other clinician. Mums with kids, those with long-term health problems and the elderly (over 60’s). Monthly footfall exceeds 1.5 million+ patients.
Why GP surgery screens over other media channels?
An exceptionally captive audience with long dwell time, a clinical setting that lends messages trust and authority, lower ad clutter than Online, Press, TV or high street DOOH, and heightened receptivity at the exact moment patients are thinking about their health.
What ad formats are available?
Standard MP4 video (20-30 secs) and static spots, with options for extended-length placements for patient awareness or charity campaigns.
Are any specific approvals required?
Yes — adverts must comply with the technical specifications from VistaVue, ASA, MHRA or ABPI copy approval where applicable.
How is performance measured?
For prescription products, we use NHSIS Rx data analysis to demonstrate the advertising effect. For OTC and wellbeing brands, Circana use EPOS data to link ad exposure to sales uplift, giving advertisers measurable ROI rather than impressions alone and we can also run brand awareness studies when required.
Can campaigns be targeted?
Yes — by timing, condition, region, ICB (Integrated Care Board) or surgery type, tailored to your brand’s footprint and requirements.
Do you offer discounts?
Yes — depending up client status, duration and coverage levels of your campaign activity.
What categories advertise on the network?
Prescription and OTC pharma, vaccines, public health campaigns, health related charities and health, wellbeing or medical device brands.
What feedback can we expect from running a campaign?
We provide a photo report shortly after the campaign goes live, along with a play out report just after it ends showing the number of adverts actually delivered compared to the target number of impressions.
How far in advance should we book?
Ideally 3-6 months in advance is advised. Slots are limited and fill on a first-come basis, especially around seasonal peaks such as cold & flu and allergy season. However, quick turnaround is possible if necessary where availability allows.
Do you offer agency commission?
Yes — we pay 15% to registered media agencies and 5% to OOH specialists.
Get in touch to discuss availability and rates for your next campaign.
You can contact us directly via email or phone from here.