Maximise your brand’s impact
We’ve been delivering trusted advertising in healthcare environments for over 20 years.
introducing Media Activation
Media Activation is a consultancy with over 30 years of sales and marketing experience in the OOH digital screen industry, now specialising in the healthcare sector.
We help and advise clients or agencies looking to promote products or services in trusted, health-related environments such as Pharmacies, GP surgeries, Medical Centres and Hospitals.
National digital screen network in community pharmacies across the UK – great for any patient awareness campaigns, relevant charities, medical devices/apps, health or OTC pharma brands wishing to boost awareness or retail sales which can be accurately measured using consumer research, Epos or Rx data.
Enabling brands and health organisations to reach patients via digital screens in GP surgeries, medical centres and hospitals around the UK. Partnered with the NHS, delivering pertinent health information in an effective way.
We help with campaign planning, creative/production, organising research studies and optimising reach & budget.
Additional services delivered by our approved partners includes telemarketing, field marketing and direct marketing to staff.
Our Venue Network
Two powerful environments
Pharmacies
From independent high street pharmacies to family-owned groups, our network spans the full breadth of the UK pharmacy retail – placing your brand at the dispensary, counter and waiting areas. Patients regularly visit our venues due to the convenience and service they receive as they build a rapport with the staff.
- High brightness outward facing screens
- Internal landscape information screens
- Healthcare Packs sent to named pharmacists
- Telemarketing services to help grow your product distribution
- Email marketing campaigns to all stores
GP Surgeries
Waiting rooms represent one of the longest and most captive media moments available. Patients typically wait 10–20 minutes, fully attentive, with limited distractions.
- High-definition wall-mounted landscape display screens
- Healthcare Packs sent to named HCP’s
- Portrait interactive free-standing Totem screens
Campaign Research and Design Services
Our in-house design team can help produce cost efficient fit-for-purpose video commercials to maximise your campaign effect.
30 years Experience
Trusted by health brands
Marketing Director
Vitamins & Supplements Brand
“The pharmacy digital screen campaign delivered the most cost-effective CPM we’ve seen in five years of media buying. The contextual relevance is simply unmatched.”
Head of Partnerships
Health Insurance Provider
“Media Activation gave us access to a truly captive audience. Our GP surgery digital screens ran without a hitch and the post-campaign data was thorough and credible.”
Brand Manager
Consumer Healthcare Company
“From briefing to proof of posting, the process was seamless. Our OTC product launch saw a measurable uplift in sales within our campaign postcodes.”
View past and present advertisers:
A Vogel
Age UK
Aspen Pharma
Astra Zeneca
Bayer
Benecol
Bowel Cancer UK
Breast Cancer Now
British Heart Foundation
Cancer Research UK
Church & Dwight
Clarins
Dexcom
DHSC
Essity
Essity
GSK
Haleon
Health Aid
Kenvue
L’Oreal
Macmillan
Marie Curie
Mavala
Maxwellia
NHS
NHS24
NHS London
Nestle Health Science
Novartis
Novonesis
Novo Nordisk
Omron
Perrigo
Pfizer
Pharmacy2u
Pharmadoctor
PHE
Reckitt
Sanofi
Scope
Specsavers
Stroke Association
Tampa Health
TePe
Thea Eyecare
Thornton & Ross
Viatris
Vista Health
Zoomdoc