Yes — by timing, condition, region, pharmacy chain or store type, tailored to your brand’s footprint and requirements.
Month: August 2026
How is performance measured?
Circana use EPOS data to link ad exposure to sales uplift for OTC brands, giving advertisers measurable ROI rather than impressions alone. For prescription products, we use NHSIS Rx data analysis to demonstrate the advertising effect, and we can also run brand awareness studies when required.
Are any specific approvals required?
Yes — adverts must comply with HPTV, ASA, MHRA or ABPI copy approval where applicable.
What ad formats are available?
Standard MP4 video (15-20 secs) and static spots, with options for extended-length placements for patient awareness or charity campaigns.
Why pharmacy screens over other media channels?
A captive audience with genuine dwell time, a health-relevant context that drives higher receptivity, lower ad clutter than Online, Press, TV or high street DOOH, and a trusted setting that lends messages credibility.
Who’s the audience?
Health-mindset consumers: people actively managing their own or a family member’s health, collecting prescriptions or browsing OTC or health & beauty products. Mums with kids, those with long-term health problems and the elderly (over 60’s). Monthly footfall exceeds 3 million+ patients.
Where are the screens located?
In-store in pharmacies — in windows and high dwell-time zones like waiting areas and prescription collection points.
What is HealthPoint TV?
A digital screen network in community pharmacies across the UK, reaching customers at the point of health decision-making.