An exceptionally captive audience with long dwell time, a clinical setting that lends messages trust and authority, lower ad clutter than Online, Press, TV or high street DOOH, and heightened receptivity at the exact moment patients are thinking about their health.
Category: VistaVue
Who’s the audience?
Health-mindset patients: people actively managing their own, caring for others or a family member’s health while waiting to see a GP, nurse or other clinician. Mums with kids, those with long-term health problems and the elderly (over 60’s). Monthly footfall exceeds 1.5 million+ patients.
Where are the screens located?
In waiting rooms/areas — a setting with long, unavoidable dwell time before appointments.
What is VistaVue?
A digital screen network in GP surgery, Medical Centres and Hospitals across the UK, reaching patients at the point of health decision-making.